“Millennials demand for frozen has been somewhat of a surprising development. Generation Y transformed the industry with its overwhelming call for more nutritious foods and beverages and those that were minimally processed with clean ingredients labels and preferably fresh or even “farm to table”.(Buss, 2019)

The surge in demand from Generation Y is also due to frozen food producers tailoring their product offerings to meet this new demand. These include

1. Nutritional/Healthy Options
2. Vegan/Vegetarian options
3. Speed and Convenience
4. Value for Money
5. Provenance-farm to table products
6. Reduced Food Waste
7. High Quality Ingredients

The frozen food industry identified the above trends and acted accordingly.

To read about some products who have achieved the above objectives, please click here>>>