A recent Bord Bia (the Irish Food Board) survey found that the health credentials of frozen food are not always clear to shoppers.

Frozen food is both convenient and nutritious as:

• Vitamins and Minerals are essentially locked in at the time of freezing
• If fruit or vegetables are frozen very shortly after picking you are effectively getting the same nutrients and vitamins as picked and eaten straight from the field.
• The US Academy of Nutrition and Nutritionists found that fresh food loses vitamins and minerals over time whilst freezing preserves them.
• The variety of healthy option foods have increased significantly in frozen food aisles in recent years, from vegan meal kits to frozen protein bowls

With Novum’s breakthrough LEAP technology, your food integrity is maintained at constant temperature throughout its life in a Novum freezer, in effect, nature is paused at the point of frozen.

The advantages of frozen food are not just confined to health credentials:

• There is significantly less waste than fresh food as the decay cycle of food is halted
• You have more variety as you can now eat local produce year-round, even if it is out of season
• Frozen food is generally better for your bank balance

If you want to ensure the goodness of food is locked in at the time of purchase, it is better to buy frozen.